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When Kansas City Fell in Love with Orange

Written on 03 August 2026

There is a particular kind of silence that follows a penalty shootout. I felt it this summer, watching a city I had come to love try to put its heart back together. The Netherlands had lost. Morocco went through. And Kansas City, a place most of my countrymen could not find on a map, was grieving in orange.

How Fox4 came to ask a Dutchwoman a question

For a few remarkable weeks, the Dutch national team made Kansas City its home. The city took the invitation and ran with it. Fountains turned a deep, glowing oranje. Thirty six thousand people walked together through downtown in the largest Oranje Walk the United States has ever seen. Strangers wore the colour of a country they had never visited, sang songs in a language they did not speak, and adopted a team that was not theirs until, somehow, it was.

Then came the knockout. The Round of 32, decided on penalties, the cruellest way to say goodbye. The local reporters called the feeling that settled over the city Orange Sadness. And when Fox4 set out to capture that mood, they came to me, to ask what it was about the Dutch that a whole American city had fallen for.

I told them what I believe. That we are a small country with a very large welcome. That the warmth people felt those weeks was not a performance for a tournament. It is simply who we are. Seeing my words become part of a Fox4 story, read by people thousands of miles away, is something I am enormously proud of.

Β Watch the Fox4 story

What I did not have room to say

If you loved the Dutch in Kansas City, you have only met us at a party. Wonderful, loud, generous, dressed in orange. But a party is not a home. And the Netherlands I know, the one I built Dutch Travel Story to share, lives somewhere quieter.

It lives in the hour before dinner in a village most tourists never reach, when the light comes low across the water and the whole country seems to exhale. It lives in a cafe where the owner remembers your order on the second morning, and greets you like someone returning rather than someone arriving. It lives along a stretch of coast the guidebooks forget to mention, in medieval streets that have nothing to sell you, in the slow pleasure of a good glass of wine and a little history.

This is the country the Oranje fans were really cheering for. Not the stadium. The spirit behind it.

Why this story matters to me

There is a deeper reason this moment means so much. It proved something I have always believed. Americans are genuinely, warmly curious about the Netherlands, eager to know it beyond the postcard. That curiosity is the whole reason I founded Dutch Travel Story. Moments like this one only sharpen my resolve to make this mission a success, and to keep opening a personal, insider door into the country I love.

An invitation, warmly extended

So here is what I would like to offer the people of Kansas City, and anyone who felt that orange pull from afar. Come and meet the rest of us.

Not the crowded, well worn trail through Amsterdam that leaves so many visitors believing they have seen the Netherlands when they have only seen its busiest corner. I mean the real country. The one shaped slowly, with care, around what you love and how you like to travel. Quiet days. Genuine places. A journey that feels entirely your own, guided by someone who was born here and knows where the warmth actually lives.

Dutch Travel Story has only just opened its doors, and this is the welcome it was built to extend. The team has gone home. The fountains have turned back to blue. But the warmth you felt was real, and it is still here, waiting.

If those weeks stirred something in you, let it become a plan. I would love to show you the Netherlands you have not seen yet.

With warm regards from the Netherlands,

Nens Kok, Founder of Dutch Travel Story

Author

Nens Kok
Chief Executive Officer